Annzo Corp: Do you want to, or have a website,
simple brochure, more advanced content managed site, blog site or e-commerce
website, and then, if you want to be found online, Search Engine Optimization
is important, because it is the most cost-effective way to provide loyal
customers to your site. Search engine optimization is also extremely important,
as it is estimated that 85% of all new users to your web site from major search
engines, so that every business must have Search Engine Optimization campaign,
which allows your customers to find them. Improved search engine placement from
the effective optimization means more business.
Social media
optimization (also known as SMO or SEO social) becomes increasingly important,
growth or Facebook, Twitter and other social networking sites and focuses on
traffic from such sites. It is a form of viral marketing (or PR as ww called
him!). Social media optimization encompasses such things as social media
features added to content such as RSS feeds, social news and sharing buttons,
commenting on Blogs, participate in discussion groups and posting status
updates on social networking profiles.
In fact, SEO
and SMO have become inextricably linked to how social media creates links and
"likes", which are important signals to the search engines. Google
has this view on the impact and significance:
"Our goal
is Google you the most relevant results as quickly as possible. But the meaning
is about relationships, as well as the words on Web pages.Beauty + 1 is their
importance — you're right recommendations (because come from close to you), at
the right time (when actually looking for information on this topic) and in the
right format (search results). Soon we may also contain other signals, such as
connections on sites such as Twitter, to make sure that your instructions are
so important as possible. "
One of the most
common complaints about the signals generated by users is that they are easy
for SEO "experts" to "false" and, of course, nothing is
perfect, but think of how many ways Google has justify your profile is
associated with the account of a real man when they follow their mark on the
Internet and can again you'll think. Certainly their knowledge of technology
and statistics and their vast computing power it will be very difficult and
social signals certainly will not have the same impact on search results for
all searches. If there is no strong social audit Google will almost certainly
"normalizing" influence on rankings and fall back on the rest of its
200 + signals.
"900 lb
gorilla" social media is of course Facebook with over 800 million signed
profiles from 713.6 million unique users (May 2011) and 500 million daily
users. Facebook is, of course, combined with Bing, Microsoft's search engine to
show "likes", when you are logged in. All Microsoft sites had 905
million unique users (May 2011) and Bing now powers Yahoo Search too, so all in
all, the Group Google does has some powerful stuff.
Google has many
trials in social media-answers, Google Bookmarks, Google SearchWiki, Google
SideWiki, Jaiku, Google Wave, Google Buzz all of which failed, or has been
withdrawn. Now, however, has Google + and + 1. It allows you to compete with their
like button, Facebook and Twitter Tweet button.
Social media
has a significant effect on search engine optimization and Google needs to be
in a social game as well as the Search so that Facebook and other sites, where
consumers and buyers, Share or can share information does not "eat his
lunch." So Google + is important to Google. Google + is still only 43
million users daily, but Google has also search users, and in May 2011, Google
has become the first site group to surpass 1 billion unique users worldwide per
month. Since August the search user logged in to your Google account are
displayed in public Google + posts from people in their circles as search
results next to web pages. If it is a link that shows how other Web result, but
the person who posted is displayed underneath it.
For companies,
the impact of social media in search engine clearly was more obvious that
consumer facing but this month Google + added "pages for business"
and began also expanding to AdWords to people + 1 page with ads as a way to
help him stand out from the crowd and help your long-term organic search
visibility. It could be a game changer and affect not only B2C, but also B2B.
There are some great ideas about how companies can use it for 2 communities.
There are some
problems as the site is quite difficult to remember, that is not entirely a
memorable, you cannot integrate with YouTube channel or blog, you can have or
with Google places, you can not 'koło ' users without them circling you for the
first time, does not seem to be any possibility of many administrators page,
appears to be little verification checks-no right business procedure as there
is with Google places Google Analytics is not yet integrated and API
is still quite limited. But it is early and no doubt Google will be sorted out
a lot of it soon.
You can see
that there is a lot going on and that SMO is just going to be increasingly
important.
So what should
you do?
Recognize that
search engine optimization is now at least partly dependent on social media
optimization for many companies, whether they like it or not.
Read our Social
Media Marketing 1-3 newsletters since 2009, they are still valid.
Also check out
where you can get involved. Our "list of 750 the best social networking
sites and tools" has not been updated in ages so there are some broken
links, but it's up to useful resources.
Engage in
social media. Put on the appropriate pages such as Facebook, LinkedIn and
Google + Twitter. Add your social streams to your site in an integrated way.
Help site and
content to travel through tagging and bookmarking your site simple with social
sharing buttons. Of course, if you don't have good content that people want to
share.
Consider,
depending on how the interactive Web site is or may be adding Disqus, Facebook
Connect and other social implants.
